Hi. I’m Waleed.
I’m a creative leader. I design clarity. I build teams, practices, and ideas that move people and decisions.
I live and work in Toronto, but my work has been shaped globally. For over 25 years, I’ve led creative work across branding, experience design, storytelling, and high-stakes communication. I design how ideas land, how they’re understood, and how they win.
I hold a B.A. in Graphic Design from Notre Dame University and a Diploma in Digital Film Editing from the Toronto Film School. My background spans visual design, experience design, and narrative craft, but my focus today is leadership: shaping direction, elevating standards, and helping teams do the best work of their careers.
I am trilingual
Hello!
!مرحباً
Bonjour!
Cities that shaped my work
PLUTONIUM 1994-1996
GREY 1996-1998
GREY 1998-1999
J. WALTER THOMPSON 1999-2002
LEO BURNETT - ARC 2002-2007
CRITICAL MASS 2008-2010
FREELANCE CONSULTANT 2010-2011
SAPIENT RAZORFISH 2011-2018
EY DESIGN STUDIO 2018-PRESENT
Clients I collaborated with
What my time actually looks like
30% leading and mentoring creative teams. 25% shaping strategy and direction. 20% solving complex problems through design. 15% creating and refining ideas. 5% experimenting and creating art with AI. 3% building systems, frameworks, and narratives. 2% quietly questioning humanity’s relationship with facts.
This is me at a glance. For a detailed resume, please check my LinkedIn profile.
Some of my work is protected by non-disclosure agreements and cannot be shared publicly. If you would like to see selected work, please reach out using the form below. Include your credentials, LinkedIn profile, and a short note on what you’re interested in exploring.
Thank you for stopping by.
