Hi. I’m Waleed.

I’m a creative executive who builds teams and uses design to drive growth.

I’m based in Toronto, shaped by Beirut, Jeddah, Dubai, and more than 25 years across agencies, consulting, global clients, and EY.

I work with teams and senior leaders to turn complicated briefs into clear, well-made brand, digital, and experience work.

I work in three languages

English, Arabic, and French have shaped how I listen, read a room, and understand cultural context. That has mattered throughout my career, especially across North America and the Middle East.

Cities that shaped my work

My career has moved through different markets, different client expectations, and different creative cultures. That mix made me adaptable, direct, and comfortable with complexity.

Selected brands and clients

Across the brands and clients below, I’ve led teams through brand, digital platforms, customer experience, design systems, and high-stakes pursuits. The work has ranged from large transformation programs to fast-moving agency and consulting engagements, with a consistent responsibility: build the right team, set the creative direction, and get the work ready for senior decisions.

What my time actually looks like

Leading creative teams.
Shaping strategy and direction.
Reviewing work with unreasonable attention to detail.
Building systems, frameworks, and presentation narratives.
Working with senior stakeholders.
Mentoring designers, writers, and creative leads.
Making AI artwork and personal design experiments when the calendar behaves.

This is me at a glance. For a detailed resume, please check my LinkedIn profile. For selected work, start with Work. For how I lead, start with Leadership. For personal experiments and AI artwork, start with Practice. For a conversation, start with Contact.