Practice
Work made outside the brief.
This is where I keep the work that does not begin with a client ask: AI artwork, infographics, visual research, and personal experiments. Some of it is speculative. Some of it is obsessive. All of it comes from the same place: looking closely, organizing complexity, and making something worth spending time with.
AI Artwork
Alongside my professional work, I explore AI as a creative medium for visual storytelling.
My AI artwork blends nostalgia, architecture, human emotion, and surreal narrative, often drawing inspiration from Beirut, memory, and everyday moments reimagined. I approach AI the same way I approach design: with intention, restraint, and a strong narrative point of view. I use AI as part of the image-making process, but the work still depends on editing, restraint, memory, composition, and taste.
Follow my work on Instagram at @nostalgiafactory.ai
This body of work has been exhibited in multiple galleries and continues to evolve as an exploration of authorship, craft, and storytelling in the age of intelligent tools.
Cigar & Drink Pairing Infographic
I have a deep appreciation for infographics, not just as visual artifacts, but as tools for sense-making. I enjoy taking complex, fragmented information and shaping it into a clear, engaging narrative.
Cigar & BEVERAGE Pairing infographic
I’ve always loved infographics because they turn scattered information into something people can actually use. When I couldn’t find a serious guide to pairing cigars with complementary beverages, I decided to build one myself.
The result is a large-format infographic poster that took close to 1,000 hours to research, document, photograph, and design.
