Porter Airlines
Porter is seeking to enhance the online VIPorter Member user experience in order to use digital channels to deepen engagement and lift average member spend. We evaluated the current experience from a usability and accessibility POV using user-case scenarios.
Simpler experience
We redesigned the user dashboard with a "Mobile First" approach. We designed an experience that felt native and contextual to every device.
Persona driven
We developed 2 user-case scenarios: The first demonstrating the experience of a new program member, and the second showing the much more advanced experience of a long-time member and frequent flyer.
Easy to use
The new homepage had very clear calls to action. The content had a clear language and a consistent visual vocabulary. The presentation returned the brand to its roots and was personalized and relevant.
The New Customer-Centred Experience
Dashboard design for the frequent flyer user-case scenario.
Contributions:
Creative Direction, Personas, User-Case Scenarios, Experience Design and E-commerce.
Creative Director: Waleed Zoghby
Associate Creative Director, Copywriter: Robert Newman
Art Director: Yana Stepchenko